Why Blog for Business (SEO Tricks)

Business blogs are cropping up everyday, and knowing that worldwide there are 346 million people reading blogs, doesn’t leave you with much wonder about why business would want to be involved in this media.

There are several reasons why you should consider starting a blog for your business. I will cover just a few of them here, but keep in mind that the motivation to blog is different for every business.  Just like any other aspect of a marketing strategy, you need to know why you are doing it before you get started.

Connecting With Customers
Blogging gives a company the ability to connect with their customers on a more personal basis.  Lots of people like to “shop the net”, but that cuts down on customer loyalty.  Why? Because customers don’t know you and therefore feel no commitment to you.  Blogging gives you an opportunity to help your customers know you, and in turn, replying to their comments makes them feel known by you.

Helping Customers
Using your blog you have the potential to help your customers. Instead of only informing them about your product, as is usually the point of a web site, you can cover topics which help them to better themselves or their business.

Low-Cost Marketing
Blogs are useful as a low-cost marketing tool for businesses. Of course, “time is money” so having a strategy is essential. Check back as I’ll follow up with a post on how to strategically plan for your blogs success.

Increased Traffic to Your Site
Search Engine Optimization (SEO) is a science, because we can’t know for certain the specifics of what Google wants to see in order to get us top Search Engine Results.  SEO experts try, and tweak, and try again in order to find out what works. That is why an experienced SEO firm is far better than someone new to the industry.

However, one thing is clear – content rules. Great content, loads of content, content all focused on the same general subject, is bound to establish you as an expert in that area, and what is a blog besides content. Fresh, unique ideas on your blog will attract incoming links from relevant sources, which will increase your Search Engine Results further still.

These are just a few of the reasons to consider starting your business blog. For many companies, using social networking, including blogs, to connect with their customers on the internet has become an essential part of their marketing plan.